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A media company like for other countries

Business Insider is an American financial and business news website founded in 2009 and owned by the German publishing house Axel Springer. It operates 14 national editions and an international edition. Business Insider was launched in 2007 and is based in New York City. Founded by DoubleClick's former CEO Kevin P. Ryan, Dwight Merriman, and Henry Blodget, the site began as a consolidation of industry vertical blogs, the first of them being Silicon Alley Insider (began May 16, 2007) and Clusterstock (started March 20, 2008). In addition to providing and analyzing business news, the site aggregates news stories on various subjects from around the web. It reported a profit for the first time ever in the 4th quarter of 2010. In June 2012, it had 5.4 million unique visitors. In 2015 Axel Springer SE acquired 88% of the stake in Business Insider Inc. for $343 million (€306 million).
Expand this operation to a few countries not covered. Or build a Vlog based news site.

Industry category

Media industry

Inspired by past successful examples ...,

How the model works

Build the site and sell it. Get advertising dollars. It will take 3-5 years to consolidate.

How does become ecosystem?

Everyone likes you, it is wide open.

How you can copy/expand it

Daily scaling with news. Expand to other countries.

Barrier for competitors

High after 1 years of operation.

Expansion or exit strategy

Daily scaling with news. Expand to other countries.

Startup type


Investment requirements:



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