Blue Apron style meal kits for seniors
Senior population is growing and you can build a channel to access that market. Examples include Blue Apron. It is a eating experience, not just food.
Industry category
Food
Inspired by past successful examples ...
Blue Apron
How the model works
For example, Blue Apron Inc. is an American ingredient-and-recipe meal kit service. It exclusively operates in the United States. The weekly boxes contain ingredients and also include suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients. The start to IPO was five years. It is "food entertainment and food healthy/fun". It is currently more expensive than home cooking but has varieties.
How does become ecosystem?
This idea may have competition, but the concept is disruptive.
How you can copy/expand it
Grow into variety. It is a store and it is entertainment.
Barrier for competitors
It is service based, so if you can provide quality service with empathy and management it is hard to beat.
Expansion or exit strategy
Grow into variety. It is a store and it is entertainment.
Startup type
Group
Investment requirements:
Moderate to high customer acquisition costs
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