Bowery is a vertical container farming company that has received funding and investment and is already providing products to local super markets and restaurants. Watch the video in the link. Let's think as the founder of the company, and think in terms of know-how development, size of market, competition, and return on investment.
MySpace and Facebook were both in the early stage of a movement called social media. MySpace was earlier to market and has large following, good financial backing, and very good valuation. However, people backing Facebook saw an opportunity and important differentiation.