Book one moving from idea to reality
Chapter 1 your business in context
Chapter 2 refining and defining your business idea
Chapter 3 creating a business model
Chapter 4 finding your target market
Chapter 5 considering a franchise

Book two planning for your business
Chapter 1 writing a business plan
Chapter 2 finding the funding
Chapter 3 setting your franchise wheels in motion
Chapter 4 starting a home based business
Chapter 5 creating an online presence for your business
Chapter 6 starting with the right legal structure

Book three handling your finances
Chapter 1 setting up the books
Chapter 2 reporting profit or loss in the income statement
Chapter 3 shouldering financial conditions in the balance sheet
Chapter 4 reporting cash sources and ties in the statement of cash flows
Chapter 5 controlling costs and budgeting
Chapter 6 satisfying the tax man

Book four managing your business
Chapter 1 tackling the hiring process
Chapter 2 setting goals
Chapter 3 embracing corporate social responsibility
Chapter 4 managing with technology
Chapter 5 delegating to get things done

Book 5 marketing and promotion
Chapter 1 optimizing your marketing program
Chapter 2 laying a foundation for growth
Chapter 3 taking stock of your business image
Chapter 4 forwarding your brand
Chapter 5 creating marketing communication network
Chapter 6 social marketing Facebook twitter Instagram LinkedIn and Pinterest

Book 6 stay in business
Chapter 1 developing employees through coaching and mentoring
Chapter 2 keeping your customs loyal
Chapter 3 cultivating a growing business


Table of contents
Introduction
About this book
Foolish assumptions
Icons used in this book
To go from here

Book one moving from idea to reality
Chapter 1 your business in context

An overview of feasibility analysis
Executive summary
Business concept
Industry analysis
Market/customer analysis
Genesis or founding team analysis
Productive service development analysis
Financial analysis
Feasibility decision
Timeline to lunch


Understanding your industry
Using the framework of industry structure
Deciding on an entry strategy

Researching a industry
Checking out the status of your industry
Competitive intelligence checking out the competition

Defining your market niche
Narrowing your market
Developing a niche strategy

Zero in on a brand-new product
Become a mentor
Team up with a inventor
License and animation


Chapter Two refining and defining your business idea

Recognizing the power of a good idea
Knowing the difference between passion and profitability
Turning a sidekick into a business
Planning ahead great ideas take time next
Checking out the competition

Brainstorming next business ideas
Reimagining your business environment
Inspiring team creativity with or without doughnuts or beagles

Identifying business opportunities
Turning into what customers have to say
Pursuing changes that open up next opportunities
Narrowing your choices

Putting a promising idea to the test
Doing your first reality check
Anticipating disruptive innovation opportunities and cautions
Getting a second opinion
Conducting a self appraisal

Chapter three creating a business model

Identifying who needs a business model
Common aspects of all business models
Business models in their simplest form
Examples of business models

Finding success with a business model

Your secret sauce for making money
Same industry different business models
How your business model sets you apart from the competition
Considering your competitive advantage
Obtaining your competitive advantage
Enhancing your competitive advantage

Chapter four finding your target market
Gauging the target market
Determining industry attractiveness
Finding the best industry
Working in unserved or underserved markets
Looking for niche attractiveness
Know the power over good niche
Unlimited niche exist
Market has a habit of spitting
Find unserved or underserved markets
Check out customer attractiveness
Finding your place of the industry value chain

Chapter 5 considering a franchise
Understanding what a franchise is
Playing by brand standards to create consistency
Setting your sights on success
Recognizing the importance of branching franchising
Identifying the three types of franchising
Traditional franchising
Business format franchising
Social franchising

Being aware of the roles and goals of franchisors and franchisees
The world through franchisor’s lenses
The franchisees end of the bargain

Reviewing franchisee relations
Flying solo single unit franchise
Growing a family one franchise at a time
Multiunit developers
Master franchising
The hired gun area representatives
Nuisance of the franchisor's franchisee relationship
Considering the pros and cons of franchising
The advantages
The disadvantages


Book 2 planning for your business

Chapter 1 writing a business plan
Setting yourself on the importance of business planning
Tallying up the benefits of a business plan
Knowing what can go wrong without a plan

The anatomy of a business plan
Business plan contents from beginning to end
Business plan FAQs

Setting out your planning objectives
Planning for new business
Planning for solo business
Planning to address changing conditions
Planning for growth

Identifying your business plan audience and key messages
Your audience
Your message

Establishing Your plans timeframe
Setting your schedule
Defining milestones

Preparing for the real world
Locating informative resources
Seeking expert advice

Chapter two finding the funding
Starting with a plan
When you're financing a traditional business
When you're financing e-commerce

Tapping friends and family
Finding angel
How to spot a angel
How to deal with angels

Dare to use venture capital
The real cost of money
Tracking the venture capital processes

Selling stock to the public and IPO
Considering the pros and cons of going public
Deciding to go for it

Finding other ways to finance growth
Guarding your interest
Contracts
Nondisclosure agreements

Chapter 2 Setting franchise wheelie motion

Surveying your options from okay
Considering common site options
Dual branding sharing your space

Finding your franchise habitat
Finding out what constitute a good site
Using the franchisor as your compass
Crunching data to evaluate a site on your own
Protected areas exclusive areas and encroachment policies
Signing the lease
Meeting your franchisees requirements
Implementing a franchisor's designs
Getting approvals permits and licensees
Beginning construction
Getting help with opening

Getting the goods merchandise and supplies
The franchisor as a sole supplier
Finding your own suppliers and requesting approval

Receiving merchandise
Considering key drop delivery
Receiving deliveries at any kind of franchise
Checking the goods after they are in your location
Verifying invoices

Maintaining inventory
back of the house
Front of the house

Getting good training for your self and your management
Understanding good internal training
Receiving effective ongoing training

Chapter four starting a home based business


Looking at the basics of home-based business change lie
Determining the kind of business you want to half
Managing your money
Avoiding problems
Moving ahead

Leaving your full-time job for your part-time business
examining the good news and the bad
Good reasons to start a home-based business
The pitfalls of owning your own home based business
Taking a home-based business quiz

Doing what you have been doing in the job
Doing something new and different

Transitioning into your home based business
Knowing what to do before leaving your day job
Understanding what you have to do to start your own home based business

Chapter 5 creating an ongoing presence for your business

Feng shui your website
Creating contents that attracts customers
Following the kiss principle keep it simple sir or sister
Striking the right tone with your text
Making your site easy to navigate
Pointing the way with headings
Becoming an expert list maker
Leading your readers with links

Nip and tick: establishing a visual identity
Choosing wallpaper that will make you a wallflower
Using web typefaces like a pro
Using clipart is free and fun
A picture is worth the solid warts
Creating a logo


Inviting comments from customers
Positive email feedback
Webpage forms that are not offputting
Blogs that promote discussion
Chit chat that counts
Moving from websites to web presence

Chapter 5 starting with the right legal structure
Introducing the legal business classifications
Going it alone the sole proprietor
Advantages of sole proprietorship's
Disadvantages of sole proprietorship's

Choose a partner the partnership
Forming a partnership
The partnership agreement

Going for the gold - Corporation
Enjoying the benefit of a corporation
Weighing the risks
Where and how to incorporate

Offering flexibility in the S Corp. the LLC and the nonprofit corporation
Sizing out the S Corp.
Comparing the S Corp. to the LLC
Making profits in the nonprofit organization

Benchmarking your best choice

Book 3: Handling finance

Chapter 1: Setting up the books

Chapter 1 setting up the books
Bookkeepers the record keepers of the business world
Wading through basic bookkeeping lingo
Accounts for the balance sheet
Accounts for the income statement
Other common terms

Pedaling through the accounting cycle
Tackling the big decision cash basis or accrual accounting
Waiting for funds in cash basis accounting
making the switch to accrual accounting
Recording right away with accrual accounting
Seeing Doubles with double entry bookkeeping
Differentiating Debits and credits
Outlining your financing roadmap with a chart of accounts
Starting with the balance sheet accounts
tracking the income statements accounts
Recording the money you make
Tracking the cost of goods sold
Acknowledging the money you spent

Setting up your charts of accounts

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Chapter 2 reporting profits or losses in the income statement

Presenting typical income statements
Looking at business that sell products
Looking at businesses that sell services
Looking at investment businesses

Taking care of housekeeping details
Being active reader
Deconstructing profits
Revenue and expense effects on assets and liabilities
Comparing three scenarios of profits
Folding profit into retaining earnings

Pinpointing the assets and liabilities used to record revenues and expenses
Making sales accounts Space receivable and deferred revenue
Selling products inventory
Prepaying operational cost for prepaid expenses
Fixed assets depreciation expenses
Unpaid expenses accounts payable accrued
security expenses payable and income tax payable

Reporting unusual games and losses
Watching four misconceptions and missed let reports

Chapter 3 showing financial conditions in the balance sheet
Expanding the accounting equation
Presenting a proper balance sheet
Doing a initial reading of the balance sheet
Kicking balance sheet out into the real world

Judging the quiddity and solvency

Understanding that transaction drive the balance sheet
Sizing up assets and liabilities
Sales revenue and accounts receivable
Cost of good so expenses and inventory
Fixed assets and depreciation expense
Operating expenses and their balance sheet accounts
Intangible assets and amortization expenses
Debt and interesting expense
Income tax expense and income tax payable
Net income and cash dividends if any

Financing a business source of cash and capital
Recognizing hodgepodge hodgepodge of values reported in the balance sheet

Chapter 4 Reporting cash resources and uses in the statement of cash flows
Meeting the statement of Cash flows
Presenting the direct message
Opting for the indirect message

Explaining the variance between cash flow and net income
Sailing through the rest off the statement of cash flows
Pinning down free cash flow
Looking has limitations of the statement of Cash flows

Chapter 6 controlling costs and budgeting
Getting in the right frame of mind
Getting down to business
Looking into cost of goods sold expense
Focusing on profit centers
Reducing your costs
Deciding where the budgeting process starts
Homing in on budgeting tools
CRT complete accurate reliable and timely
SWOT stress weakness opportunities and threats
Flash reports
Preparing an actual budget or forecast
Understanding internal versus external budgets
Creating a living budget
Using the budget as a business management tool
Using budgets in other ways

Chapter 6 satisfying the taxman
Tax reporting for sole proprietors
Filling tax reforms for partnerships
Paying corporate taxes
Taking care of sales taxes obligations
Keeping up with and researching tax strategies and rules
Paying for tax help

Book Four managing your business

Chapter 1: The hiring process

Starting with a clear job description
Defining the characteristics of desirable candidates
Finding good people
Becoming a great interviewer
Asking the right questions
Following interviews deuce
Avoiding interviewing thoughts

Evaluating your candidates
Checking references
Your notes
Conducting a second or third round
Checking the employment eligibility
Hiring the best (and leaving the rest)
Being objective
Trusting your gut
Revisiting the candidate pool

Chapter two setting goals
Knowing where you're going
Identifying smart goals
The elements of smart specific measurable attainable relevant time bomb
Setting goals: less is more
Communicating your vision and goals to your team
Juggling priorities: keeping your eye on the ball
Using your power to good making your goals reality


Chapters 3 in Embracing corporate social responsibility
Understanding social responsible practices
Developing a CSR strategy for implementation
Doing the right thing at Essex and you

Chapter four managing with technology
Weighing the benefits and drawbacks of technology in the workplace
Using technology to your advantage
Getting the most out of company networks

Chapter 5 delegating to get things done
Delegating the manager's best tool
Debunking miss about dedication
You can't trust your employees to be responsible
You lose control of a task and its outcome
You're the only one with all the answers
You can do the work faster by yourself


Communicate the task
Furnish contest for the task
Determine standards
Grant authority
Provide support
Get commitment

Book 5 marketing and promotions

chapter 1 optimizing your marketing program
Know your customer
Asking the right question
Feeling the awareness gap
Focusing on your target customer
Refining your list of possibilities
Avoiding the practice
Avoiding the pricing trap
Controlling your marketing program
Refining your marketing expectations
Revealing more ways to maximize your marketing impact

Chapter 2 laying a foundation for growth

Measuring the growth rate of your market
Responding to a flat or shrinking market
Finding your best growth strategies
Growing a marketing segmentation strategy
Developing a market share strategy
Designing a positioning strategy
Growth hacking to build leads and marketing share
Search
Links
Fish for emails
Try tripwires
Hire a gross hacker
Selling innovative products

Chapter 3 taking stock of your business image

Making first impressions
Audition the impression of your business makes

Chapter 4 forging your brand
Recognizing what brands are and what they do
Unlocking the power and value of a brand
Tipping the balance online

Building a powerful brand
Being consistent to power your brand
Taking six brand management steps

Your market position: the birthplace of your brand
Conveying your position and brand through tailgates
Balancing personal and business brands
Maintaining and protecting your brand

Chapter 5 creating marketing communications network
Starting with good objectives
Developing effective marketing communications
Steering the creative process toward a big idea
Brainstorming ideas
Following simple advertising rules

Making media selections
The making of a mass media schedule
Evaluating your efforts

Chapter 6 social marketing Facebook Twitter, Instagram, Pinterest, LinkedIn
Using Facebook for engagement that builds sales
Building your Twitter presence
Igniting your social presence in Instagram
Expanding your networks to LinkedIn
Groups
Engagement
Promoting your brand through Pinterest

Book 6 staying in business

chapter 1 developing employees through coaching and mentoring
Understanding why employees development is important
Getting down to employee development
Coaching employees to career growth and success
Finding a mentor, being a mentor

Chapter 2 keeping your customers loyal
Retaining your customer base
Getting it right for the first time
Continuing to offer more value
Knowing that company policy is meant to be bent
Taking away lessons from customer defections
Recognizing and practicing customer service
Showing that you care the old-fashioned way

Dealing with dissatisfied customers
Listen listen and listen
Develop a solution

Chapter 3 cultivating a gross business
Recognizing gross stages
To start up years
The growth years
The transition stage
Resolving human resource issues
Identify important HR concerns
Dealing with HR issues
Addressing time management issues
Choosing your management tools
Management by objective
Purchase inventory management
Employee ownership
Quality circles
Open book management

Troubleshooting your business challenges