Innovate a brand new product
Repeat the question "Innovation on any product". Let us suppose that we make a complete new product in that space. For example, you want to buy butter and now you want "organic goat milk butter". This way you can be totally different from existing product. Make a prototype packaging only, including the benefits and all the other product-necessary listing items. Identify customer's reaction and the cost to have your product on the store isle.
Bonus question 1
Research the pricing space.
Bonus question 2
Research the total startup cost and write a business plan for yourself (assume you do not need investment and you will use your family trust fund money for this venture).