Let's go after the big guys

How about we target a big market - let's say Coca-cola's turf. The SparkingIce water company did just that, with carbonated and flavored water. (https://www.sparklingice.com/). Write a business plan for the Sparking Ice company. The Sparkling Ice water was invented by Talking Rain.

Bonus question 1

Estimate the startup cost and the strategy for growth for the company.

Bonus question 2

Compare Sparkling Ice with Gatorade and identify the similarity and difference of startup and marketing strategy. If you were to start a water company today, how would you write the business plan and how much money would you need to raise?