I am good at baking and wants to do something ...

A brother sister duo wants to do DIY dessert kits. Is it a good idea?

My sisters and I have a passion for baking and we would love to capitalize on it. However, we are aware on how saturated the market is with baked goods.

Knowing that our place is still in lockdown, people still have less mobility but have more free time at home. So we came up with an idea to sell DIY dessert kits. The concept is we would provide measured raw ingredients depending on a given recipe bundled in a pack. It comes along with instructions and yield-- it gives people the freedom to create and satisfy their own cravings all the while learning a new hobby.

We aim to provide easy, hassle-free, and fun baking experience to all the sweet tooths out there.

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This idea's problems

There are successful models such as Baked In baking club and BakeBox that sell monthly subscriptions. It is very crowded field. But it is something you have a talent for. What do you do?

Some suggestions on improving it

It is a weird idea, but it is your passion. There are several things missing from your idea. First, it is not timely in anyways. You are fighting the current. Second, the bake club idea is kinda new ... meaning it either is not a high fly idea or it needs a lot of customer education. And you have no one to model after.
You need to find (1) WHO iS YOUR CUSTOMER; and (2) WHO is not. If you can not answer this question, there is no point starting anything. It would be like trying to propose to a random girl on the street and get a Yes answer. It is wishful.
You need to find (1) WHO iS YOUR CUSTOMER; and (2) WHO is not. If you can not answer this question, there is no point starting anything. It would be like trying to propose to a random girl on the street and get a Yes answer. It is wishful.