Does trying to drive blog subscription make sense anymore?
I'm talking about the SaaS industry in particular. Does blog subscription still figure as a tactic in your content marketing marketing strategy?
The majority of people who read your content, be it a blog post or a whitepaper on your website’s resource section, aren’t your regular website visitors. Instead, when they are looking to find a solution to their problem or researching on the topic, they end up landing on your article or web page.
Let me back this up with some data.
Looking at some of the most successful blogs in the SaaS world, it was found that only 17% of visitors were returning. That means these sites get 83% new visitors every month.
If it's a niche blog, I believe it still makes sense. Because even if it only drives a few extra views, that's still extra traffic you can profit off of.
I personally would still have the option there, because even if it's 17% that are returning, that number could be higher for your site. Everyone has their own opinion, if you don't want to put a focus on it then you don't have to.
Same here. Typical thing is to ask for the email to send a checklist/whitepaper/… and convert them step by step (over the course of several emails).
I think that totally depends on the topic. E.g. when I'm looking for a new dishwasher, I just want to get the thing selected, purchased and then working. I would not subscribe to a blog about the latest dishwasher technologies. Just to name a stupid example :D
What is your blog and the specific landing pages about?
PS: Maybe the approach of the "lead magnet" could be something for you.
I find in this space, people are more likely to sign up for an email "course" more than a blog subscription. You have a marketing blog.
Let's say you offered a 5 day social media marketing course for small startups. Chances are more people will sign up for the course than would subscribe to your blog after stumbling across your one blog post on the topic.
It helps build your brand authority and trust with the visitor. Now they know they can trust you, and next time they are looking for marketing info, they are more likely to seek you out for the answer.
Personally, I like email courses because the commitment is short. I know there is an end. I am not expecting to get spammed by content that missis the mark. I am signing up for specific, more in depth, info then I would get from one blog post, or a blog subscription to another marketing blog.
Also, if you call it a masterclass, it sounds fancier! A free masterclass...why yes I will sign up for that, better do it quick before they start charging!
Question asked by
June 30, 2020, 2:20:30 PM
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Startup Lingos To The Point
How to turn an interest into a money maker. How to attract people, how to stimulate people to pay, how to make profit, how to make relations, how to keep relations.
How much do I have to give my audience so they can pay me something in return? What do they value? what problem do they search for answers on your own? I want to solve that problem.
Brand means name recognition. A lot of people knows what your company does and what you stand for. Brand is result of long campaign of consistent value provision and media cultivation. Brand helps a company reduce marketing cost.
Whether there are buyer willing to pay or not. For that to happen you must provide extreme value. The entire startup process would be based on guess before the validation. Validation happens in a market, not on the street.
Value is what you give customers beyond the price you charge. Value is effective solution to a problem. The price your customer pays reflects whether the problem is big for them and whether your solution is uniquely effective. Value stems from quality and detailed work.
Marketing means bring your product to the market and bring your message to your customer. Marketing is not salesmanship. Marketing is to penetrate the world of commerce through many barriers and existing networks.
Minimally viable business, or MVC, minimally viable company. A company that scrapes by, full of guess and hope and no traction and sales. When you give your customers things for free they all take it. But they never pay and you can never rent a table at the market.
Minimal viable product. A full artifact of a real product. Something that works ALL THE TIME. You can demonstrate the real effect on real people - not to sell hope. The MVP may not have certain non-essential bells and whistles, but it needs to have appeal value.
Customer is king
A business lives at the mercy of its customers. You provide your customers 10 dollars worth of value and they pay you 1 dollar, not knowing that your company only costs 99 cents to provide the item. The value is not the item - the value is what is attached to the item.
Company culture is based on a company making money. Once your workers are paid, they need to have a mission and aspiration so they are not bored everyday and make trouble in the work place.
A company valuation is cash investment divided by the percentage. As long as your story is good, the valuation will keep coming, and the investors will keeping falling into the line.
Return on investment
Investors are either behind family fortune (never work with them) or for rich clients as investment vehicle. Both need returns 2-3 times better than stock market darlings.
Having found what people want, not just what people may need. Your offering and their acceptance is sure, no longer a guess. You can provide it for profit, and you can indeed making living on it. Traction is sometimes called validation. You are no longer a theater. You have touched nature, and found cash vein.