Started a successful eCommerce business, but I'm too busy to continue.
I started a online business a few years back as a side project. The first year I was actively involved and things picked up quickly with minimal social media marketing. After that first year, I became very busy with my career, returning to school, and a growing family. I put it on the back-burner for some time and did enough to keep it running, but neglected the marketing, growth, and the other elements needed to improve the business.
I now see that I really won't have time to return to it in the near future to give it the attention it needs. I'm sitting on a few thousand dollars in inventory, a decent following on social media, and a decent bit of brand recognition. It's highly automated (minus marketing), but continuing on the current path will result in the fixed costs slowly draining the company. I've posted a couple times on Flippa to sell, but it seems like people aren't looking for eCommerce businesses on there.
Not sure where you are base but you mention dollars worth of inventory so I'm guessing US. In the UK we have a couple of places Dalton's Weekly, rightbiz and a few others. You could look at those as they have international sections. Also, have a look at eBay. I've had a look for e-commerce sites and online businesses there before and sold an online sweet shop on eBay a few years ago.
If you want to have an alternative to selling the business, you can also try to hire a part-time or student worker.
For example, if the business does not require a lot of hours of work, a student can keep the shop running, but you should still check it regularly.
Bunch of those go on Craigslist in the b2b section every year. For the right price/location/industry I might be interested in it, DM me.
I would personally list it on Craigslist for a reasonable price and see what kind of hits you might get.
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