How do you “find people” to test if your idea is good?
I’ll be the first to say it: I’m a “build it and they will come” type of guy - my market research is minimal, and it’s totally my fault. I’m a software engineer by trade, building mobile and web applications from ground up. I think of an idea, spend 3-4 months building it, and then watch it fail. My last 2 ideas were like this.
I keep falling into the hole of “My product is going to be so good they’ll HAVE to use it” so I spent hours polishing a fantastic UI and UX, using the fastest languages for the snappiest experiences. I make a living building systems that scale, so that’s not the issue for me.
Obviously, that’s not sustainable. Spending 3-4 months on an idea with no validation isn’t the way to go, but HOW do I find people to talk to?
My last idea was a shopping app that is a unique UX. I didn’t validate it, I just built it. My question (tuned to my situation so I can learn better) is this: If you had that same idea, how would YOU validate it? Can someone walk through those steps for me?
Sell first, create later. Or better said: fake it until your make it
Some general points that you need to think and answer. it is extremely important to do the market research and try to find out what competitors are doing and is there a need for your solution, dont think from the technical perspective, think from the consumer perspective, identify revenue streams, calculate how much you gonna need to spend, does it make commercial sense, how will you market the product, how will your product reach to the consumer, what is your consumer profile and many more things. Just dont think about the product think about its consumers.
This looks like just what I’m doing - thinking about what I think would be good. Trouble is, it’s very easy to be biased - I want cold, hard data
Start with friends, family, neighbors, and people you see on the daily. Also remember, just because you spent alot of time on a project and it seems relevant and makes sense to you, doesn't mean it's that way for everyone else.
Personally, I would work through the initial rollout phase and then market it to shopping malls. It can work as a hub to all the stores websites that are located in that particular mall.
Sounds like a pretty good idea, you just need to step your marketing game up.
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