My APP extracts info from chats. No one interested. What to do now?
I've created a Slack App, and created a website for it. I also did test it with some friends and fixed bugs that we found during the testing. I'm in the process of submitting the App to the Slack app store.
I also did contact a few people on LinkedIn to see if someone will be interested, no luck so far. I'm not sure where to go from here? How to get users for my App? There is a free version of the App with some limitations and a paid version. You can check a video I made explaining the app: https://youtu.be/ffiMipjy3As
Think of users as a big wrinkle faced monkey sitting in a tree. If you tell him what your thing "Do", the monkey will just say one thing "why should I care?". If you tell the monkey "oh this will help your family from being attacked" he will say "my family is just fine, thanks. now go away. I am resting". If you tell the monkey "If you don't have the tool you will die", he will say "I don't think so". If you tell the monkey that "by having this tool your kid is guaranteed to be admitted at Harvard and it costs you just 1 dollar per year", he will say "ok show me a bit of the video. I am resting."
Man, technical people just want to show off technical stuff. We do things more because we can not because we know how to get into the head of other monkeys. (Sorry for using the monkey analogy, I know we are humans, really really clever species).
You should check out books like "Why we buy" - it is about WHO CARES? like in WHO CARES IF THIS WOULD PREVENT WORLD WAR III. Or WHO CARES IF IT WOULD STOP 100 PEOPLE FROM DYING. What people cares about is very different from what you want to give them. You are given the cold should because of the cliche - who cares?
A classic case is this. IF you tell someone something would cut the risk from 60% to 10%, he will say "who gives a damn care". If you say "it will cut risk from 5% to 0% and if you do get hurt then sue me", he will say "how do I give you my credit card number again?"
An boston business man who shipps Northeastern winter ice to the Carriban's never knows why his offerings were never liked by the island dwellers. "Here, have an ice cream in the hot weather" - but they like it hot that way. The man ended up broke and was jailed for debt. The guy's name is Friedric Tudor, as in https://en.wikipedia.org/wiki/Ice_trade.
Selling is an art. Not technical.
How do you prevent making a useless object or code in blind? well this is a great question. You should follow the eight channel startup designer.
No need to say, you did a fantastic job with coding and you are an engineering genius. But to make a business on yourself is different. You may work in a company, and get well paid. But that is because that company has business. Your company on the other hand, don't have the business, and did not find the NERVE that prick a person's brain, yet. Use your skill wisely. If you are a Jedi and just fell trees in the forest, no one will know and care. I am an engineering turned entrepreneur, I understand the pain and agony.
Question asked by
May 8, 2020, 11:01:11 AM
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How to turn an interest into a money maker. How to attract people, how to stimulate people to pay, how to make profit, how to make relations, how to keep relations.
How much do I have to give my audience so they can pay me something in return? What do they value? what problem do they search for answers on your own? I want to solve that problem.
Brand means name recognition. A lot of people knows what your company does and what you stand for. Brand is result of long campaign of consistent value provision and media cultivation. Brand helps a company reduce marketing cost.
Whether there are buyer willing to pay or not. For that to happen you must provide extreme value. The entire startup process would be based on guess before the validation. Validation happens in a market, not on the street.
Value is what you give customers beyond the price you charge. Value is effective solution to a problem. The price your customer pays reflects whether the problem is big for them and whether your solution is uniquely effective. Value stems from quality and detailed work.
Marketing means bring your product to the market and bring your message to your customer. Marketing is not salesmanship. Marketing is to penetrate the world of commerce through many barriers and existing networks.
Minimally viable business, or MVC, minimally viable company. A company that scrapes by, full of guess and hope and no traction and sales. When you give your customers things for free they all take it. But they never pay and you can never rent a table at the market.
Minimal viable product. A full artifact of a real product. Something that works ALL THE TIME. You can demonstrate the real effect on real people - not to sell hope. The MVP may not have certain non-essential bells and whistles, but it needs to have appeal value.
Customer is king
A business lives at the mercy of its customers. You provide your customers 10 dollars worth of value and they pay you 1 dollar, not knowing that your company only costs 99 cents to provide the item. The value is not the item - the value is what is attached to the item.
Company culture is based on a company making money. Once your workers are paid, they need to have a mission and aspiration so they are not bored everyday and make trouble in the work place.
A company valuation is cash investment divided by the percentage. As long as your story is good, the valuation will keep coming, and the investors will keeping falling into the line.
Return on investment
Investors are either behind family fortune (never work with them) or for rich clients as investment vehicle. Both need returns 2-3 times better than stock market darlings.
Having found what people want, not just what people may need. Your offering and their acceptance is sure, no longer a guess. You can provide it for profit, and you can indeed making living on it. Traction is sometimes called validation. You are no longer a theater. You have touched nature, and found cash vein.