My APP is demanded by no one. Why?
Thanks man. It’s been a while that I’m trying to launch something but always stop in the middle because I knew the sales part is my biggest weakness. This time I said screw it, I’ll finish and then figure it out. But yes, you’re right, sales is super hard, getting the right mindset isn’t easy. I love the monkey analogy 😁 So basically, I need to find the right message? Any idea how to go about finding the right people that would care? Thanks for the book recommendation 👍🏽
Sales is 90% of the work. Most people, your neighbors, maybe some of your relatives, get to earn a living because they LIVE in the sales channels. The less transparent, the better it is for the people who live there. These people don't produce, they just block. But that is why the sales part is hard! it is all human nature, no engineering at all.
But you go through the channel just to meet the old monkey sitting in the tree. Whether HE buys it or not is not what the channel can tell, nor help. So technical guys have two barriers to cross, each is uncertain. The SALESMANSHIP is a bit different from SALES. If people will never buy, salesmanship is no help. You must first go through the channel and see the old monkey. When he pays attentions and bargains with you, you can use salesmanship. Salesmanship is understanding human nature and figure out what device to build in the first place. Actually, technically guys with no marketing acumen make the first guess wrong ... that is why MARKETING is actually the key to success entrepreneurship. Sorry, I had same problem you had before and it takes long time to recover. Hopefully you are young and can take a hit.
technical person should not automatically become the founder. If you have a market insider, let the market person take the driver's seat. If you make something and then people don't like it, like you invent a new dish but no one would want to taste it, you can apply salesmanship or showmanship to a certain extent, but the mistakes are hard to correct.
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May 8, 2020, 8:49:08 PM
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How to turn an interest into a money maker. How to attract people, how to stimulate people to pay, how to make profit, how to make relations, how to keep relations.
How much do I have to give my audience so they can pay me something in return? What do they value? what problem do they search for answers on your own? I want to solve that problem.
Brand means name recognition. A lot of people knows what your company does and what you stand for. Brand is result of long campaign of consistent value provision and media cultivation. Brand helps a company reduce marketing cost.
Whether there are buyer willing to pay or not. For that to happen you must provide extreme value. The entire startup process would be based on guess before the validation. Validation happens in a market, not on the street.
Value is what you give customers beyond the price you charge. Value is effective solution to a problem. The price your customer pays reflects whether the problem is big for them and whether your solution is uniquely effective. Value stems from quality and detailed work.
Marketing means bring your product to the market and bring your message to your customer. Marketing is not salesmanship. Marketing is to penetrate the world of commerce through many barriers and existing networks.
Minimally viable business, or MVC, minimally viable company. A company that scrapes by, full of guess and hope and no traction and sales. When you give your customers things for free they all take it. But they never pay and you can never rent a table at the market.
Minimal viable product. A full artifact of a real product. Something that works ALL THE TIME. You can demonstrate the real effect on real people - not to sell hope. The MVP may not have certain non-essential bells and whistles, but it needs to have appeal value.
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A business lives at the mercy of its customers. You provide your customers 10 dollars worth of value and they pay you 1 dollar, not knowing that your company only costs 99 cents to provide the item. The value is not the item - the value is what is attached to the item.
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Having found what people want, not just what people may need. Your offering and their acceptance is sure, no longer a guess. You can provide it for profit, and you can indeed making living on it. Traction is sometimes called validation. You are no longer a theater. You have touched nature, and found cash vein.