I am to write a mission statement for my new concept ... how?
I don't know how to write the vision and mission statements for my two sided market plan.
Best Answer
Vision comes from experience whereas mission if your life's purpose. It is hard to produce them sitting at a desk.
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Bold is do the right thing that no one agrees and hard. Stupid is to do the wrong things that a few agrees and impossible.
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passion
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After you have a sale or a market hit, you ran into all kinds of accidental discoveries that you never knew exist.
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A general or CEO or founder who is tolerant and generous. Someone who recognizes own mistakes. Someone with big heart for hiring people better than him.
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Brand means name recognition. A lot of people knows what your company does and what you stand for. Brand is result of long campaign of consistent value provision and media cultivation. Brand helps a company reduce marketing cost.
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Minimally viable business, or MVC, minimally viable company. A company that scrapes by, full of guess and hope and no traction and sales. When you give your customers things for free they all take it. But they never pay and you can never rent a table at the market.
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Minimal viable product. A full artifact of a real product. Something that works ALL THE TIME. You can demonstrate the real effect on real people - not to sell hope. The MVP may not have certain non-essential bells and whistles, but it needs to have appeal value.
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Fame
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