Business is to provide extreme value and magic for free and charge for the gift wrapper.
A business is not about helping people and get paid. It is about provide extremely value and get paid. It is about providing a magic solution or tool and get paid as a token of appreciation, not for your cost of providing the solution. Business is the financial running of helping people and preventing others from doing the same.
The crux nutshell of business is to provide magic for free and charge for the gift wrapper.