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A business provides magic for free, and charge for the wrapper. A business never charges "for its cost".

For someone to buy something from you, that something must have so much value and so much effects that it is borderline magic. Starbucks is a magic place. Disney is a magic place. Google search is a magic place. That is how people pay.

Business provides magic for free and charge for the wrapper

Full size image from teensharks

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