Review of Strength and caution for "Traction - by Weinberg"
Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers (or, for a free service, users). That's called traction, and it makes everything else easier - fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you're on the right path.
A good review: While building my startup (viaPing) I was floundering when it came to the marketing end. I knew that marketing will make or break a new business, but of all the options, what do I do? And how do I get started in each of them? I was at a point where I was stuck and with no real direction.
Now I know, and I can take action.
TRACTION nailed exactly what I needed. It is a fantastic introduction to not only a model to use and guidelines to use it, but also a ton of avenues of marketing. Each is laid out so that anyone can get started right away.A not-so-great review:The first third of the book seemed pretty well thought out with the bullseye approach but I thought the practical examples of each of the outlined areas a company could find traction lacked the wow and substance factor in a lot of ways. Reading through the other reviews I see that most people loved the book so maybe it was just me and my expectations were not realistic. But for me, I was looking for more than a marketing book chalked full of practical (often espoused) marketing 101 ideas and overly simplistic strategies.
I kept thinking I was being too judgmental as I read into the later chapters. However my disappointment was only confirmed by how the authors finished the book. Or should I say, didn't seem to finish the book. There was no closure following the final "idea" which I found odd. You just get to chapter 24 and the book ends - no good luck from the authors, no attempts to encourage the reader or offer any final nuggets of personal validation. It just ended.
Either the authors were given a page count by their publisher or they simply failed to follow their own advice. Either way they left any remarkably very little traction as to suggest to the reader to continue using the book as an ongoing resource or strategic blueprint.