Can you justify the price of Rolex watch?
"Extreme attention to details, and the use of 904L steel, which is extremely hard to mold"
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How do you sell and mark something very expensive? by devoting more value than the price to make it worthy even for the rich buyers. Eventually, Rolex helps the enjoyment of its owners, and gives them a status that is worthy every penny of the price. That status will translate into promotion and opportunities worthy many many more times the price of a watch.