Steve Jobs Vision, Mission, Valeurs

"Apple has drifted away from doing the basics. We are getting rid of 70% of product line [1:52]'

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Jobs gave this talk after coming back to Apple in 1997. "We focus on 30% of gems". He wants his team to know that Apple is back to make great products, great marketing and great distribution. Marketing is about value. We don't have a lot of chance to let the world know who we are, so we must let people know who we are.