Steve Jobs Vision, Mission, Valeurs
"Apple has drifted away from doing the basics. We are getting rid of 70% of product line [1:52]'
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Jobs gave this talk after coming back to Apple in 1997. "We focus on 30% of gems". He wants his team to know that Apple is back to make great products, great marketing and great distribution. Marketing is about value. We don't have a lot of chance to let the world know who we are, so we must let people know who we are.
marketing value mission vision case
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5 Steps to start a small farm.
Best analogies for startup entrepreneurship
Can you justify the price of Rolex watch?
Greyhound movie - Joint Operations
6 Ways to Add Emotion to Your Brand
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Crazy smart or just crazy? how to tell?
How To Increase the Perceived Value of Your Product or Service
A Simple Intro to Mission, Vision and Values
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Does food franchise like McDonald Restaurant make money for owern?
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