The Psychology Of Creating A Name Your Customers Can't Forget

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A brief summary of the video:
- We have 'buffer systems' related to body senses
- It takes a little while for something we perceive to register in the brain
- when naming, use repetitive sounds; makes them 'bounce' around in phonological loop (auditory senses), make them stick in the brain
- Add rhythm to your naming
- It's not about making a name that's easy to remember - it's about making a name that's hard to forget